Parle Melody rides 'Melodi' diplomacy wave: Blinkit searches surge, lookalike stock jumps 5%
PM Modi's gift of Parle Melody toffees to Italy's Meloni went viral with 110M+ views, sparking a Blinkit search spike for the candy. Air India piggybacked with a Rome-themed ad, while unrelated Parle Industries shares climbed 5% on mistaken-identity buying — a textbook case of earned-media halo across quick-commerce, aviation and equities.
Parle Melody Blinkit searches spike and a lookalike Parle stock jumps 5% after Modi gifts the toffee to Italy's Meloni in a 110M-view viral moment.
ET Retail · 5/21/2026, 4:06:20 AM · Ask about this →