Paradise Biryani targets 100 stores in 3 years as Samara Capital sharpens operations
Samara Capital-backed Paradise Biryani plans to scale from 57 to 100 company-owned outlets over three years, expanding into Bengaluru, Chennai, Delhi NCR and Mumbai-Pune at 2.5-3 stores/month. The chain keeps strict quality control, avoids franchising, and targets 16-18% store EBITDA in a Rs 40,000 crore biryani category that is just 8% organised.
Paradise Biryani, backed by Samara Capital, plans to scale from 57 to 100 company-owned stores over three years, adding outlets in Bengaluru, Chennai, Delhi NCR and Mumbai-Pune, while retaining strict quality control and avoiding franchising.
Why this matters
The expansion aligns with Paradise Biryani's plan to deploy Rs 100 cr for 100 new stores and target Rs 550 cr revenue by FY28, signalling an aggressive company-owned scale-up.
Retail-brand signals steady at 2,382 in the last 90 days.