Panel proposes 5% GST link to mango-pulp content to boost Totapuri demand

A government panel has proposed retaining 5% GST for mango beverages with 22–25% natural pulp, alongside coordinated Totapuri procurement, price stabilisation, orchard renewal and export-market development. The recommendations remain subject to inter-ministerial consultation.

— Filed Thu, 23 Jul, 2026, 09:30 IST · Source Times of India · Business · Updated

A government panel proposes retaining 5% GST only for mango beverages containing 22-25% natural pulp, aiming to lift Totapuri demand. Recommendations also cover coordinated procurement, price stabilisation, orchard renewal, FPO value addition and export-market development.

Why this matters

No prior Totapuri mango signals are listed. The proposal could connect beverage tax treatment with pulp demand while adding procurement, grower-support and export measures.

Retail-brand signals are accelerating, up 343900% QoQ.