Pampers Premium Care Pants land on Zepto, riding quick-commerce into India's diaper aisle
Zepto has added P&G's Pampers Premium Care Pants to its 10-minute delivery assortment, anchored by a 55-second creative pushing the 'India's softest diaper' claim. The listing deepens Zepto's baby-care SKU base and gives Pampers a fresh impulse-buy shelf, though pricing, city scope, and media spend remain undisclosed.
Zepto has added Pampers Premium Care Pants to its quick-commerce assortment, promoted via a 55-second household-scenario video reinforcing the 'India's softest diaper' claim. No pricing, scope, or marketing spend disclosed.