Paisabazaar opens first physical store in Gurugram, plans 100 outlets across India
The credit marketplace is going omni-channel, opening its debut retail outlet in Gurugram with two more stores due in the coming weeks. It targets 100 locations across metros including Mumbai, Delhi, Noida, Bengaluru, Chennai and Hyderabad to help less tech-savvy borrowers access loans and credit cards.
Paisabazaar, a credit marketplace, opened its first physical retail outlet in Gurugram and plans 100 stores across major Indian metros, blending digital and physical channels to assist less tech-savvy borrowers with loans and credit cards.
Why this matters
Paisabazaar, a digital-first credit marketplace, is going omni-channel for the first time, extending its online loan and credit card business into physical retail to reach offline borrowers.
Store-opening activity is steady with 659 signals in the last 90 days.