OYO parent Prism doubles valuation to Rs 67,200 cr, joins IHCL in Hurun top 10 ahead of IPO

IPO-bound Prism surged 107% to add Rs 34,700 cr, ranking among the top 10 in the Hurun India Real Estate list. Tata's IHCL led hospitality at Rs 93,300 cr and newly-listed ITC Hotels reached Rs 32,300 cr. Hospitality and retail (up 8%) were the only growing segments, with 24 of 151 hospitality firms making the list at Rs 2.85 lakh cr combined.

— Filed Sun, 19 Jul, 2026, 11:15 IST · Source ET Small Business · Updated

OYO parent Prism more than doubled valuation to Rs 67,200 cr, joining Tata's IHCL in Hurun India Real Estate top 10. Hospitality and retail were the only growing segments; IPO-bound Prism and newly listed ITC Hotels drove hospitality gains.

Why this matters

Prism's 107% valuation jump places OYO's parent among India's top real estate players just ahead of its IPO, signaling strong investor appetite for hospitality assets.

Retail-company signals accelerating at +892000% QoQ.