Orkla splits Eastern Condiments' sales network to chase quick commerce and cut spice dependence
Five years after acquiring Eastern, Orkla India is breaking its decades-old direct-to-retail model into separate masala, convenience foods and modern trade arms. The pivot targets quick commerce growth and a broader food identity beyond Kerala's 41.8% spice stronghold.
Orkla India is splitting Eastern Condiments' decades-old direct-to-retail sales model into separate networks for masalas, convenience foods and modern trade, targeting quick commerce and reducing dependence on spices as it pivots toward becoming a broader food company.
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- Mint — Same time