Opinion: India's e-commerce war won't crown one winner as quick commerce expands the market
Analysis argues Blinkit-led quick commerce can grow alongside Amazon, Flipkart and Meesho by expanding overall market size rather than cannibalizing share, echoing FY16-FY25 e-commerce growth patterns and a projected $40B opportunity.
Analysis argues India's quick commerce (Blinkit) can coexist with Amazon, Flipkart, Meesho as market expands rather than consolidates, mirroring past e-commerce growth without single winners.