Opinion: India's e-commerce battle turns multi-player as quick commerce scales beyond grocery
Amazon India revenue grew from Rs 2,300 crore to Rs 30,000 crore and Flipkart from Rs 2,000 crore to Rs 20,000 crore over FY16-FY25, as Blinkit and rivals expand categories, suggesting room for multiple winners rather than a single dominant player.
Opinion piece argues India's e-commerce and quick-commerce players (Amazon, Flipkart, Blinkit) can coexist as market expands, citing improving q-commerce unit economics and multi-category growth beyond grocery.