OnePlus pushes Nord Buds 4 into India's crowded budget TWS segment
OnePlus is rolling out the Nord Buds 4 in India, betting on 52dB ANC, 12mm titanium-coated drivers, 3D Spatial Audio and a 54-hour battery life to differentiate in a saturated sub-premium earbud market. The 4.3g ergonomic build targets younger, value-led buyers as competition intensifies from boAt, Realme and Noise.
OnePlus is launching the Nord Buds 4 TWS earbuds in India's budget segment, featuring 4.3g ergonomic design, 52dB ANC, 12mm titanium-coated drivers, 3D Spatial Audio, and 54-hour total battery life.
Why this matters
Extends OnePlus' India push beyond the Rs 93,999 OnePlus 15 flagship and Gen Z-focused N Series, using accessories to defend shelf share as Redmi, boAt and Noise crowd budget audio.
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