One in five Meesho orders now a combo buy as Bharat shoppers pick 'solutions' over products
Combo purchases now make up nearly 20% of Meesho orders, with 74% coming from Tier-II and smaller towns. The combo share has doubled over three years, signaling a shift toward bundled 'solution' buying among value-conscious Bharat shoppers.
Nearly one in five Meesho orders is now a combo purchase, with 74% from Tier-II and smaller towns. Bharat shoppers increasingly buy bundled 'solutions' over individual products, and combo share has doubled over three years.
Why this matters
The combo-buying surge deepens Meesho's small-town play, echoing its Rs 202 crore Kirana Club acquisition to scale B2B distribution across Tier 2-4 India.
Retail-brand signals are accelerating, up +302500% QoQ.
Also reported by
- ET Retail — 1h after first sighting