On The Rocks expands RTD lineup with Passion Fruit and Sparkling Watermelon Margaritas
On The Rocks Bartender Created Cocktails added two new ready-to-drink margaritas — Passion Fruit and Sparkling Watermelon — both built on Hornitos Tequila, extending the brand's play for bar-quality cocktails consumed at home.
On The Rocks Bartender Created Cocktails launched two new ready-to-drink expressions: Passion Fruit Margarita and Sparkling Watermelon Margarita, both made with Hornitos Tequila, targeting consumers seeking bar-quality cocktails at home.
Why this matters
On The Rocks continues building out its Bartender Created Cocktails range, leaning on the Hornitos Tequila partnership and adding a sparkling format to compete in the crowded RTD margarita category.
Retail-brand activity steady at 222 signals over the past 90 days.