Omnichannel stalls: 8 Indian retailers' e-com share flat at 1-2 ppt gain since FY22
ET review of eight listed retailers shows e-commerce contribution to sales barely moved in four years. Reliance Retail leads at 17-19%, Bata at 10-12%, DMart stuck at 5-6%, Westside slipped from 7% to ~6%, Shoppers Stop under 1%. Profitability focus and lower digital spends leave incumbents trailing Amazon, Flipkart and quick-commerce rivals.
ET analysis of eight major Indian retailers shows e-commerce share of total sales stayed flat or rose just 1-2 ppts since FY22, as omnichannel push lags pure-play digital rivals due to lower investment and profitability focus.