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Old-gold exchanges surge 60% YoY as record prices reshape jewellery sales mix

Indian jewellers report a sharp shift to recycled gold: exchanges now drive 65% of Joyalukkas sales (up from 40-45%) and 40-45% at Kalyan (up from 30%). Tanishq saw 440,000 customers swap 10 tonnes in 8 months. Trigger: 24K gold at ₹1,56,086/10g vs ₹99,961 a year ago, plus 15% import duty.

Indian jewellers report a sharp shift to recycled gold: exchanges now drive 65% of Joyalukkas sales (up from 40-45%) and 40-45% at Kalyan (up from 30%). Tanishq

ET Small Business · 6/4/2026, 7:21:04 PM · Ask about this →

Joyalukkas IBJA Kalyan Jewellers Tanishq Titan