Ola Electric's February overhaul of distribution resurfaces: shift from company-owned stores to dealer-partner model
Facing service complaints and mounting losses, Ola Electric redesigned its retail network back in February 2025 to lean on dealer partners instead of company-run stores, aligning with rivals TVS, Bajaj and Ather as it prioritized profitability over direct control.
Ola Electric is restructuring its distribution network, shifting from company-owned stores to a dealer-partner model to cut costs and improve profitability amid service complaints.