Ola Electric's February Move: Ditching Company-Owned Stores for Dealer-Partner Model to Chase Profitability
Resurfacing a February 2025 shift, Ola Electric overhauled its retail network amid mounting losses and service complaints—moving from directly-owned outlets to a franchise/dealer-led structure to cut costs and improve unit economics ahead of scaling post its 2024 listing.
Ola Electric is shifting from company-owned stores to dealer-partner model to cut costs and improve profitability amid losses and service quality issues in India's EV two-wheeler market.