Ola Electric's Distribution Overhaul, Resurfacing a February Move to Chase Profitability
Facing margin pressure from TVS, Bajaj and Ather, Ola Electric's redesign of its retail and service network—first undertaken in February 2025—resurfaces as it seeks to cut losses and improve unit economics in India's crowded EV two-wheeler market.
Ola Electric is restructuring its retail and service distribution network to improve unit economics, cut losses, and boost profitability amid competitive pressure in India's EV two-wheeler market.