Ola Electric redesigns distribution network with profitability in focus
Ola Electric is restructuring its distribution network, signalling a reset of its sales and retail footprint strategy as it seeks to improve profitability in India’s electric two-wheeler market.
Ola Electric is redesigning its distribution network to improve profitability, signalling changes to its sales and retail footprint strategy in India’s electric two-wheeler market.
Why this matters
The distribution reset follows recent signals of strong investor interest in Ola Electric’s IPO, which was fully subscribed on Day 2 and saw the retail tranche booked 2.87x.
Omni-channel is steady, with 1,680 signals recorded in the past 90 days.