Ola Electric redesigns distribution network to sharpen profitability
Ola Electric is reworking its distribution network as it seeks to improve profitability, signalling a reset in how the electric two-wheeler maker reaches customers and manages sales channels in India.
Ola Electric is redesigning its distribution network to improve profitability, signalling changes to its retail and sales-channel strategy in India’s electric two-wheeler market.
Why this matters
The move follows February coverage of Ola Electric's distribution redesign and comes after its IPO was fully subscribed by Day 2, with the retail tranche booked 2.87x.
Omni-channel is steady, with 1,284 signals recorded over the past 90 days.
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