Ola Electric Ditched Owned-Store Model for Dealership Network to Chase Profitability

Resurfacing a February 2025 move: facing slipping market share and quality complaints, Ola Electric dismantled its company-owned retail footprint in favor of a leaner, dealer-led distribution system—mirroring the playbook of rivals Bajaj, TVS and Ather.

— Filed Mon, 20 Jul, 2026, 14:03 IST · Source Inc42 · Quick Commerce · Updated

Ola Electric shifts from company-owned stores to a leaner, dealership-driven distribution model to cut costs and improve profitability amid falling market share and quality complaints.