Ogilvy, HUL sweep Kantar's 2025 Creative Effectiveness Awards in India
Kantar honored 10 campaigns across HUL (Taj Mahal, Lux Sandal, Wheel), Nestle KitKat, Tata Salt, Cadbury and Dettol after testing 1,500 creatives. Ogilvy led with three wins; report flags 77% rise in creator-content impact and 43% campaign lift from integrated media.
Kantar's 2025 Creative Effectiveness Awards in India honored 10 campaigns from HUL (Taj Mahal, Lux Sandal, Wheel), Nestle KitKat, Tata Salt, Cadbury, Dettol, McDowell's and others. Ogilvy led with three wins; report highlights rising creator-content and integrated-media impact.