Nykaa to take over Kiehl’s India operations in expanded L’Oréal role
Nykaa is set to take over India operations for L’Oréal-owned skincare brand Kiehl’s, extending its relationship with the beauty group and broadening its role beyond retail distribution.
Nykaa is expanding its role with L'Oréal by taking over Kiehl’s India operations, according to the inaccessible source URL.
Why this matters
The move follows a February signal on Nykaa’s exclusive L’Oréal Luxe agreement to manage Kiehl’s India and comes as a March 2022 Citi Buy call on Nykaa’s lifestyle retail opportunity resurfaces.
Retail-brand signals are accelerating, up 94,375% QoQ.