Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, managing its stores, D2C website and integration into Nykaa's omnichannel network spanning 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, overseeing its stores, D2C website and integrating it into Nykaa's omnichannel network.
Why this matters
Deepens Nykaa's L'Oréal Luxe ties as CEO Falguni Nayar bets on India's discretionary boom and a wellness push, expanding the brand's luxury beauty distribution footprint.
Retail-brand signals accelerating at +286900% QoQ.