Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe distribution deal
Nykaa signed an exclusive agreement with L'Oréal Luxe India to manage end-to-end Kiehl's operations, including stores, D2C website and omnichannel distribution. The move scales Nykaa from retail partner to full operations manager, building on a portfolio that already spans Lancôme and YSL.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C website and omnichannel distribution, scaling its role from retail partner to operations manager.
Why this matters
Extends Nykaa's L'Oréal Luxe relationship beyond Lancôme and YSL to full Kiehl's operations, and follows a strong Q3 FY26 as India retail eyes Rs 215 trillion by 2035.
Omni-channel signals steady at 474 over the past 90 days.