Nykaa takes over Kiehl’s India operations in expanded L’Oréal partnership
Nykaa is set to run Kiehl’s India operations under an expanded relationship with L’Oréal, deepening its role beyond marketplace retail into premium beauty brand management and distribution.
Nykaa is expanding its role with L'Oréal by taking over Kiehl’s India operations, strengthening its position in premium beauty retail and brand operations in India.
Why this matters
The move follows recent signals that Nykaa would take over Kiehl’s India operations from L’Oréal and expand its role in the L’Oréal partnership.
Retail-brand signals are accelerating, up +353900% QoQ.