Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, spanning EBOs, the D2C site, digital platforms and multi-brand retail, folding it into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, covering EBOs, D2C site, digital platforms and multi-brand retail, integrating it into Nykaa's omnichannel network.
Why this matters
The Kiehl's takeover deepens Nykaa's L'Oréal Luxe ties and omnichannel expansion, following its Q3 FY26 profit jump of 80.9% and 25% BPC GMV growth amid a quick-commerce push.
Omni-channel activity holds steady with 501 signals tracked over the past 90 days.
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