Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe partnership
Nykaa signed an exclusive deal with L'Oréal Luxe India to run end-to-end India operations for premium skincare brand Kiehl's, spanning exclusive outlets, D2C, digital platforms and multi-brand retail across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations of premium skincare brand Kiehl's, overseeing its exclusive outlets, D2C site, digital platforms and multi-brand retail across Nykaa's omnichannel network.
Why this matters
The Kiehl's deal deepens Nykaa's L'Oréal Luxe ties and follows its push to triple physical stores to 300 across 100 cities, leveraging a 276-store omnichannel base and 52M customers.
Retail-company signals accelerating at +419600% QoQ.