Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations of premium skincare brand Kiehl's across offline stores, D2C site and multi-brand retail, deepening its omnichannel partnership with the beauty major.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's across stores, D2C site and multi-brand retail, integrating it into Nykaa's omnichannel network.
Why this matters
Builds on Nykaa's expanding L'Oréal Luxe relationship, moving from distribution to end-to-end operations of Kiehl's across offline, D2C and multi-brand retail channels.
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