Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, spanning exclusive brand outlets, the D2C website and multi-brand retail. The deal folds the luxury skincare brand into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including EBOs, D2C website and multi-brand retail, integrating the luxury skincare brand into its omnichannel network.
Why this matters
Adds a global luxury skincare brand to Nykaa's omnichannel network as prestige skincare growth cooled to 3% and the firm chases a $5 Bn GMV target by FY30 amid valuation scrutiny.
Omni-channel remains steady with 458 signals in the past 90 days.