Nykaa's takeover of Kiehl's India operations resurfaces, under exclusive L'Oréal Luxe agreement
Resurfacing a February 2026 move, Nykaa took over managing Kiehl's end-to-end India business, spanning stores, Kiehls.in, digital channels and multi-brand distribution. The deal adds Kiehl's to Nykaa's omnichannel beauty network and gives the retailer a deeper operating role with L'Oréal Luxe India.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s end-to-end India operations, including stores, Kiehls.in, digital channels and multi-brand distribution. Kiehl’s will join Nykaa’s omnichannel network and leverage its logistics and customer base.
Why this matters
The signal follows recent coverage of Nykaa's Kiehl's India takeover as an expanded L'Oréal Luxe partnership, while a separate recent signal flagged UPI AutoPay free-trial charges and consumer-consent concerns.
Omni-channel is steady, with 1,786 signals in the past 90 days; QoQ change was not provided.