Nykaa's takeover of Kiehl's India operations resurfaces as part of expanded L'Oréal Luxe tie-up
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl's India across brand outlets, Kiehls.in, digital channels and multi-brand distribution, adding the skincare label to its omnichannel network and logistics platform.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. The tie-up adds Kiehl’s to Nykaa’s omnichannel network and logistics platform, including Nykaa Now deliveries in select cities.
Why this matters
The move follows recent signals on Nykaa taking over Kiehl's India operations and expanding its L'Oréal partnership, extending the retailer's role from beauty marketplace distribution into brand operations.
Omni-channel is steady, with 1,385 signals in the past 90 days; QoQ change was not provided.