Nykaa's Kiehl's India takeover resurfaces, spotlighting expanded L’Oréal Luxe partnership
Resurfacing a February 2026 move, Nykaa exclusively operates Kiehl’s in India across brand stores, Kiehls.in, digital platforms and multi-brand retail, integrating the skincare label into its omnichannel network and Nykaa Now delivery service.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital platforms and multi-brand distribution. The partnership integrates Kiehl’s into Nykaa’s omnichannel and logistics network, including Nykaa Now delivery in select cities.
Why this matters
The development follows recent signals that Nykaa would take over Kiehl’s India operations under an expanded L’Oréal role and partnership. The resurfaced February move confirms execution across Nykaa’s stores, digital channels and delivery network.
Omni-channel is steady, with 1,531 signals in the past 90 days; no QoQ change figure was provided.