Nykaa launches US sunscreen brand Supergoop! exclusively in India
Nykaa has brought US-based SPF skincare and makeup brand Supergoop! to India as its market entry, distributing the range exclusively through Nykaa's online and offline channels.
Nykaa has brought US sunscreen brand Supergoop! to India as the label's market entry, offering its SPF skincare and makeup range exclusively through Nykaa's online and offline channels.
Why this matters
The Supergoop! launch extends Nykaa's run of exclusive international brand deals, following its takeover of Kiehl's India operations under L'Oréal, alongside plans to triple stores to 300 across 100 cities.
retail-brand activity is steady with 2,081 signals tracked over the past 90 days.