Nothing But bags seed round from Noise, Be Life, Innovist founders to scale freeze-dried snacks
Freeze-dried fruit snack startup Nothing But raised undisclosed seed capital from a syndicate of consumer brand founders—Noise, The Be Life, Innovist, Arata and DailyObjects. Capital targets manufacturing scale-up, quick commerce and online distribution, and NPD in a Rs 21,000 crore healthy snacking market.
Freeze-dried fruit snack startup Nothing But raised undisclosed seed funding from founders of Noise, The Be Life, Innovist, Arata, and DailyObjects. Funds will expand manufacturing, quick commerce and online distribution, and new product development in healthy snacking.
Why this matters
Nothing But joins a wave of D2C healthy-snacking brands tapping operator-founder syndicates over institutional capital, leveraging consumer playbooks from Noise, Arata and DailyObjects to crack quick commerce.
Retail-brand signals steady at 315 over the last 90 days, indicating sustained D2C funding and launch activity.
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