Norton rolls first Atlas motorcycle off TVS' Hosur line ahead of 2026 India launch
British marque Norton, owned by TVS since 2020, has begun manufacturing its Atlas adventure/sport-touring bike at TVS' Hosur plant. India launch is slated for later in 2026, supported by the premium TVS Paddock retail format and an exclusive sales network debuting in Q2 FY27.
Norton rolled out its first Atlas motorcycle from TVS's Hosur plant, entering the adventure/sport-touring segment. India launch comes later this year, alongside TVS's premium retail format TVS Paddock via an exclusive sales network in Q2 FY27.