Noise Launches Rep Fitness Tracker at ~₹10,000 With No Mandatory Subscription
Indian wearables brand Noise is rolling out the Noise Rep fitness tracker at around ₹10,000, delivering health analytics via the Noise Fit app without a required subscription. CEO Gaurav Khatri positions the device against subscription-heavy rivals like WHOOP.
Indian wearables brand Noise is launching the Noise Rep fitness tracker at around ₹10,000, offering health analytics via the Noise Fit app with no mandatory subscription, per CEO Gaurav Khatri.
Why this matters
Noise expands beyond audio launches like the Bose-tuned Master Buds 2 and ALT Buds Open into dedicated fitness tracking, undercutting subscription-based rivals with a one-time price and no recurring fee.
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