NoBroker launches at-home beauty brand Zivora in Bengaluru, challenging Urban Company and Snabbit
NoBroker enters home beauty with Zivora, betting on high repeat usage (50%) and low organised penetration (under 10%). The category, currently availed by just 7-8% of apartments, is emerging as the next engagement engine for service platforms already running 200,000 monthly jobs with 200+ trained pros.
NoBroker launched at-home beauty brand Zivora in Bengaluru, entering a segment led by Urban Company and Snabbit. Platforms bet on beauty's high repeat usage, standardised delivery and low organised penetration to deepen customer engagement across home services.