Nikhil Kamath launches WTF Fund to back young D2C founders in fashion, beauty, home

Zerodha co-founder Nikhil Kamath has launched the WTF Fund to back young Indian entrepreneurs building D2C brands across fashion, beauty, and home. Inspired by Zepto's founders, the fund targets early-stage brand-builders who need capital to compete in crowded consumer categories.

— Filed Fri, 26 Jun, 2026, 19:43 IST · Source Moneycontrol · News Web · Updated

Nikhil Kamath launched the WTF Fund to back young Indian entrepreneurs building D2C brands in fashion, beauty, and home categories, inspired by Zepto's founders. The fund targets early-stage brand-builders needing capital to compete.

Why this matters

WTF Fund marks Kamath's structured bet on India's D2C boom, channeling Zerodha-built capital into consumer brand-building at a time when fashion, beauty, and home categories face intense competition.

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