Nestle Shrinks Maggi Noodle Packs By Up To 9% While Holding Prices Steady
Nestle India is cutting Maggi grammage across all price points (Rs 7 to Rs 120) to absorb rising input costs without raising shelf prices. The Rs 7 pack drops to 32g from 35g (9%), while the Rs 120 pack falls to 560g from 600g (7%). Shares rose 1.29% to Rs 1,405.20.
Nestle India is cutting Maggi noodle pack sizes by up to 9% while holding retail prices steady, citing rising input costs. The shrinkflation move spans all price points from Rs 7 to Rs 120; Nestle shares rose 1.29%.
Why this matters
Nestle is using shrinkflation rather than price hikes to protect Maggi's psychological price points and volume sales amid cost pressure, a tactic common across packaged foods to maintain shelf affordability.
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