Nestle India shrinks Maggi packs 7-9% while holding prices to protect margins
Nestle India has trimmed Maggi noodle pack weights by 7-9% across its portfolio while keeping MRPs unchanged. The Rs 7 pack drops from 35g to 32g, Rs 10 from 52g to 48g, Rs 30 from 150g to 140g, and the Rs 120 pack from 600g to 560g. The shrinkflation move offsets rising raw material costs on a key revenue driver.
Nestle India cut Maggi noodle pack weights by 7-9% while keeping MRP unchanged, a shrinkflation strategy to offset rising raw material costs without hiking prices on its key revenue-driving brand.
Why this matters
The move mirrors prior reports that Nestle shrank Maggi noodle packs by up to 9% while keeping prices steady, signaling a consistent shrinkflation strategy to protect margins on a core brand.
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