Nestle India says quick commerce is pushing premium products beyond metros
MD Manish Tiwary told the AGM that online channels grew 97% in FY26, with quick commerce and e-commerce expanding premium reach past big cities. Nestle added 5.2 lakh retail outlets since April 2023, and India is now the largest global market for KitKat and Maggi.
At its AGM, Nestle India MD Manish Tiwary said quick commerce and e-commerce (online up 97%) are driving premium product reach beyond metros. Focus on penetration, reformulation, rural growth; India now largest global market for KitKat and Maggi.