Neeman’s targets 100 stores by 2027 with franchise-led expansion
The comfort-footwear brand plans to grow from 45 stores to 100 by 2027, using a calibrated franchise model to build its presence in North and East India. Nearly 80% of Neeman’s sales currently come through digital channels.
Indian comfort-footwear D2C brand Neeman’s plans to expand from 45 to 100 stores by 2027 through a calibrated franchise-led strategy. The omnichannel retailer, with 80% of sales digital, is strengthening North and East India after building a West- and South-heavy footprint.
Why this matters
The 100-store target builds on Neeman’s recent addition of four tier-2 city stores and follows the appointment of Anjali Sachdeva as Director of Buying & Merchandising for its next growth phase.
Store-opening activity is steady, with 1,717 signals recorded over the past 90 days.