NCDEX launches NCDEX Nidhi to take mutual fund transactions deeper into rural India
NCDEX has launched NCDEX Nidhi, an API-led mutual fund transaction platform that will tap its farmer producer organisation network for rural and semi-urban distribution. The platform supports UPI SIP autopay and has signed five AMC partners, with 15 more targeted within one to two months.
NCDEX launched NCDEX Nidhi, an API-led mutual fund transaction platform targeting rural and semi-urban investors. It will use NCDEX’s FPO network for distribution, enable UPI SIP autopay, and expand partnerships from five AMCs to 20 fund houses.
Why this matters
The launch follows NCDEX's recent Nidhi mutual-fund platform signal targeting rural and semi-urban investors, extending its use of FPO-linked distribution into financial services.
Omni-channel is steady, with 1,770 signals recorded in the past 90 days.