Narasu's targets Rs 1,000 cr, expands South India footprint on coffee centenary
The Salem-based brand commands 40% of Tamil Nadu's roasted-and-ground coffee segment on Rs 641 crore FY25-26 turnover. It is now pushing distribution into Karnataka, Andhra Pradesh, Telangana and Kerala, aiming to reach Rs 1,000 crore revenue within five years.
Salem-based coffee brand Narasu's, with 40% share of Tamil Nadu's roasted-and-ground coffee segment and Rs 641 crore turnover, marks its centenary by expanding distribution into Karnataka, AP, Telangana, Kerala, targeting Rs 1,000 crore revenue in five years.
Why this matters
Narasu's moves from Tamil Nadu dominance to a pan-South India play, leveraging 40% home-market share and a Rs 641 crore base to chase a Rs 1,000 crore target on its coffee centenary.
Retail-brand signals steady at 2,433 over the last 90 days.
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