Narasu's Coffee modernises stores, pushes premium formats to defend 40-45% Tamil Nadu R&G share
The 1926-founded Salem-based roaster is rejuvenating retail outlets and expanding into instant, drip and premix formats as Blue Tokai and Third Wave Coffee encroach on its home turf. Exports already deliver 50% of revenue across 45 countries, with 17 tonnes/month flowing to Russia alone.
Tamil Nadu's century-old Narasu's Coffee is modernising stores, expanding into instant, drip and premix formats, and exporting to 45 countries (50% of revenue), while defending 40-45% TN R&G share against new chains like Blue Tokai and Third Wave.