Nalli modernizes century-old saree business without eroding customer trust
Chairperson Lavanya Nalli details how the heritage saree retailer scaled to 48+ stores via ecommerce, product innovation, and overseas expansion, while avoiding discounting, private equity, and a centralized head office.
Nalli Chairperson Lavanya Nalli details how the century-old saree retailer modernized via ecommerce, product innovation, and overseas expansion to 48+ stores, without discounting, private equity, or a centralized head office, while preserving customer trust.
Why this matters
Nalli's expansion shows a heritage Indian retailer scaling without the standard playbook of discounting, PE capital, or centralization—prioritizing customer trust as it moves into ecommerce and overseas markets.
Retail-company signals accelerating at +767300% QoQ.
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