Myntra wins master rights to manage Mango's omni-channel play in India, to curate 25 stores
In a first for Indian e-commerce, Myntra secures master distribution and management rights for Spanish fashion brand Mango, listing it exclusively on Myntra and Jabong while curating 25 retail stores. The deal targets threefold growth over five years, expanding the product portfolio from 20% to 100%.
Myntra secured master distribution and management rights for Spanish brand Mango in India, marking the first time an e-commerce player manages a global fashion brand's omni-channel strategy. It will curate 25 stores and list exclusively on Myntra/Jabong.
Why this matters
Following its Singapore launch of Myntra Global targeting the diaspora, Myntra deepens its India core by taking over Mango's omni-channel operations, marking a first for Indian e-commerce.
Omni-channel activity holding steady with 900 signals in the past 90 days.