Myntra to manage Mango's India omni-channel play, curating 25 stores
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, curating 25 retail stores while listing the label exclusively on Myntra and Jabong. It marks the first time an e-commerce player manages a global brand's India omni-channel strategy, up from Mango's current 8 offline stores.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, curating 25 stores and listing exclusively on Myntra/Jabong. First time an e-commerce player manages a global brand's India omni-channel strategy.
Why this matters
The move extends Myntra's omni-channel push after taking over Mango India and expanding globally via Myntra Global, while keeping India as its core market.
Omni-channel activity is steady with 696 signals in the last 90 days.