Myntra to manage Mango's India omni-channel play, curate 25 stores over 5 years
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India, becoming the first e-commerce player to run a global brand's omni-channel strategy. The plan targets 25 physical stores and a threefold growth in Mango's India business over five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, becoming the first e-commerce player to manage a global brand's omni-channel strategy. It will set up 25 stores and grow India business threefold over five years.
Why this matters
Myntra continues expanding beyond pure e-commerce, following its Myntra Global launch in Singapore targeting the Indian diaspora. Taking over Mango's omni-channel play deepens its offline and brand-management ambitions in India.
Omni-channel activity is steady with 686 signals in the last 90 days.