Myntra to manage Esprit's India business, curate 15 retail stores
Indian fashion e-tailer Myntra will run German apparel brand Esprit's India operations, including curating 15 retail stores nationwide, marking a push into omni-channel brand management.
Indian fashion e-tailer Myntra will manage German apparel brand Esprit's India business, including curating 15 retail stores across the country.
Why this matters
Follows Myntra's expansion moves: adding K-Beauty brands Seapuri and Frankly via kindlife, launching a dedicated iPhone app, and going global through Singapore. Managing Esprit deepens its brand-management and offline ambitions.
retail-brand activity steady with 2,086 signals in the last 90 days.